Zalando: Fashion forward

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UK Only Article: 
standard article

Issue: 

Uberworld

Fly Title: 

Zalando

Location: 

BERLIN and Mönchengladbach

Print section

Main image: 

A platform for all shoes

Rubric: 

One of Europe’s most interesting technology companies sells shoes and threads

A platform for all shoes

PAST the rolling hills, grazing ponies and sleepy villages of North Rhine-Westphalia, in west Germany, a convoy of trucks converges on Mönchengladbach. Here a hangar the size of 13 football fields encloses the logistics centre of Zalando, Europe’s biggest online vendor of clothing and footwear. Inside, people pack boxes with shoes, jeans and handbags; and thousands of parcels progress at fairground speed up and down a 14km conveyor belt where they are weighed, labelled, scanned and sorted before tumbling down slides into trucks bound for 15 countries. Last year Zalando shipped 55m orders, over 100 per minute, from three such warehouses.
The firm’s founders, …
Source: Retailing
Zalando: Fashion forward