The everywhere stores: Online retail is booming in China

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Alibaba demonstrates the benefits of breadth

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The everywhere stores

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China

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The new bazaar

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The everywhere stores

ON AN AVERAGE morning a young urban professional anywhere in the world might wake up, check her social-media feed and order a cab on her mobile. While sitting in traffic, she might use her phone to purchase groceries and watch a video, and later to pay the driver and buy a coffee. Once at work, she might make an online payment to reimburse a friend for a concert ticket. So far, so normal. But if that young urbanite were living in China, every one of these activities could have been powered either by Alibaba or a company in which it has a stake.
E-commerce in China is sweeping the board. Last year online sales in China hit 6bn, almost as much as in America and Britain combined. Growth has slowed from its …
Source: Retailing
The everywhere stores: Online retail is booming in China