Online retailing in India: The great race

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UK Only Article: 
standard article

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Battle lines

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Online retailing in India

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In the next 15 years, India will see more people come online than any other country. E-commerce firms are in a frenzied battle for their custom

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IT IS a quiet morning on the outskirts of Mumbai, the air still mild. Dusty streets are dappled with sunlight, a stray dog rummages through some rubbish, the shutters are lifted on a few tiny shops. A man pushes a cart bearing a pyramid of oranges. And a delivery boy named Anil is already racing along his route on a motor bike borrowed from his uncle, his delivery backpack as large as he is. He has been up for hours, planning his route and carefully filling his bag with the packages to be dropped off first stacked near the top.
Anil enters a block of flats, squeezes his backpack into a narrow lift and delivers a shirt to a 21-year-old taxi driver. In a neighbouring tower he hands a smartphone case to a 16-year-old who …
Source: Retailing
Online retailing in India: The great race