Luxury e-commerce: Natalie Massenet resigns from Net-a-Porter ahead of its merger with Yoox

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UK Only Article: 
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Luxury e-commerce

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K.S.C.

THE resignation of Natalie Massenet, the executive chairman of the Net-a-Porter group, was revealed to the public on September 2nd. The colourful founder and boss of the luxury online fashion firm that dared to mix editorial and advertising together to sell its wares came as a surprise to many. The announcement came in the middle of a merger with Yoox Spa, an Italian e-commerce rival, which is due to be completed in October.

The merger suits the two firms, if not Ms Massenet perhaps. Both companies were founded in 2000, at a time when few believed the luxury industry had an online future, but have since taken different directions. From the beginning Net-a-Porter has specialised in luxury retail coupled with an emphasis on editorial content—both online and in print. Porter, the company’s glossy print magazine, launched at the beginning of 2014; Net Set, an app intended to bridge the gap between e-commerce and social media, went live in May. It announced record sales in its final full-year results in June, with revenues of £654m ( billion).
Yoox, …
Source: Retailing
Luxury e-commerce: Natalie Massenet resigns from Net-a-Porter ahead of its merger with Yoox