E-commerce in India: Snap, flip and crackle

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UK Only Article: 
standard article

Issue: 

Dominant and dangerous

Fly Title: 

E-commerce in India

Rubric: 

Flipkart and Snapdeal vie to be India’s answer to Amazon and Alibaba

Location: 

MUMBAI

Main image: 

20151003_WBP005.jpg

NARENDRA MODI, India’s technophile prime minister, this week spent a good part of his visit to America, the second in a year, hobnobbing with Silicon Valley’s great-and-good. India has long been a supplier of talent to America’s tech firms. Its business-process outsourcing firms are a vital source of export earnings. But for years India has been an untapped market for consumer-facing technology firms. That is now changing. The rise of mobile-internet access has sparked interest in the potential of e-commerce in India. Bricks-and-mortar retailing is very fragmented. A trip to the mall can be an ordeal because of congested roads. In such difficult terrain, e-commerce may easily blossom.
Two home-grown …
Source: Retailing
E-commerce in India: Snap, flip and crackle