Beyond shopping: The mighty Amazon

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The one-time bookseller has become a conglomerate

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Beyond shopping

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The new bazaar

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Beyond shopping

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Amazon’s spheres of influence

FOR SHOPPERS IN 2017, it can be hard to remember what life was like in the early 1990s. There was mail order, but by and large if you wanted to buy something you went to a shop. Jeff Bezos, Amazon’s founder, who was then working for a New York hedge fund, noticed the exponential growth of the internet. His idea was to create an online company that would bring together shoppers and manufacturers around the world, starting with books.
Not everyone was convinced. A cover story in 1999 in Barron’s, a business weekly, entitled “Amazon.bomb”, argued that the company would struggle to …
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Beyond shopping: The mighty Amazon

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