Supermarkets in Europe: Halting the discounters' march

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UK Only Article: 
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Fly Title: 

Supermarkets in Europe

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French supermarkets are fighting back against Aldi and Lidl—at great cost

Byline: 

C.R. and M.S.

Location: 

LONDON AND PARIS

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20150117_wbp504.jpg

OVER the past year, Aldi and Lidl, two discount supermarkets from Germany, have continued their march around Europe. From Britain and Ireland to Italy and Spain, they have continued to gobble up market share from incumbent supermarket chains. In Britain, they have continued to give the big four local stores—Asda, Morrisons, Tesco and Sainsbury’s—a particularly rough time. All four have now reported falling like-for-like sales over the Christmas period. Tesco is in such as mess that its debt was downgraded to junk earlier this month by Moody’s, a ratings agency. And on January 13th, Morrison’s chief executive, Dalton Philips, was fired for failing to turn the business around after five …

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Supermarkets in Europe: Halting the discounters' march