The broccoli heresy: Aldi and Lidl grow despite ignoring the internet

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Print Rubric: 

Aldi and Lidl want to grow fast while ignoring the internet almost entirely

Print Headline: 

The broccoli heresy

Print Fly Title: 

Discount grocers

UK Only Article: 
standard article

Issue: 

A tsar is born

Fly Title: 

The broccoli heresy

Location: 

HERTEN

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20171028_WBD001_0.jpg

THE aisles are wide, the lights bright and shelves low. Most obviously, however, the apples shine and the broccoli beckons. For those used to the cramped, dimly lit Aldi stores of yore, all expense spared, the new supermarket in Herten, Germany, is almost shocking.
Opened in April this is the prototype for a vast new renovation and expansion programme across Europe, Britain and America. It is the discount giant’s big bet on the future of shopping, all the more daring as the money …
Source: Retailing
The broccoli heresy: Aldi and Lidl grow despite ignoring the internet